94. "We had a fundamental belief that doing it right the first time was going to be easier than having to go back and fix it. And I cannot say strongly enough that the repercussions of that attitude are staggering. I've seen them again and again throughout my business life."
Where: Inc. Magazine, April, 1989
Throughout Jobs' career he reiterated his commitment to providing a quality product to consumers and ensuring such quality before it reached their hands. Jobs realized the benefits of 'doing it right the first time' includes customer loyalty, whereas initial failure of a product could turn off a customer for life.