The 100 Greatest Steve Jobs Quotes

62. The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.

Where: BusinessWeek, Oct. 12 2004

Minimizing the importance of implementing a corporate system within Apple, Jobs also downplayed process, as it relates to innovation. While acknowledging that Apple as a company has great processes, he went on to clarify that Apple's process, as it relates to innovation, typically resulted from informal meetings such as impromptu hallway conversations.

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