51. "We don't believe it's possible to protect digital content ... What's new is this amazingly efficient distribution system for stolen property called the Internet - and no one's gonna shut down the Internet. And it only takes one stolen copy to be on the Internet. And the way we expressed it to them is: Pick one lock - open every door. It only takes one person to pick a lock. Worst case: Somebody just takes the analog outputs of their CD player and rerecords it - puts it on the Internet. You'll never stop that. So what you have to do is compete with it."
Where: Rolling Stone, Dec. 3, 2003
If only the labels listened sooner. Jobs recognized preventing the indefinite duplication of one leaked digital file could not be stopped. Instead of attempting to counter this endless reproduction, Jobs envisioned means to channel the force and compete...enter iTunes.