The 100 Greatest Steve Jobs Quotes

85. "Companies, as they grow to become multibillion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running the company and the people doing the work. They no longer have an inherent feel or a passion about the products. The creative people, who are the ones who care passionately, have to persuade five layers of management to do what they know is the right thing to do."

Where: Playboy, Feb., 1985

Jobs rejected the traditional corporate structure, which may have led to his ousting at Apple. On the other side of the coin, by championing a close proximity between management and creators, he brought Apple back to the spotlight upon his return.

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