76. "It's in Apple's DNA that technology alone is not enough -- it's technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing, and nowhere is that more true than in these post-PC devices."
Where: Seattle Times, March 3, 2011.
Fundamental to Apple's success was its ability to make devices appear more than complex algorithms producing dry benefits to the user. Jobs realized that the ability of innovation to produce a product that is useful to consumers requires more than just a math equation resulting in an answer.