The Dismissal of the iPhone
Date: Feb. 13, 2007
Since the mid-2000s, RIM earned a rep for burning its competitors with audacious and bold remarks. But its statement about Apple's smartphone proved to be a swift kick in the ass for the Canadians. Former CEO Jim Calsillie was quoted saying, "It’s kind of one more entrant into an already very busy space with lots of choice for consumers...But in terms of a sort of a sea-change for BlackBerry, I would think that’s overstating it." Apple's been laughing all the way to the bank ever since.