Apple Defends iPad Mini's Price

Apple Defends iPad Mini's Price

As Phil Schiller poured over the iPad Mini's features during yesterday's press event, the one spec everyone was waiting to hear was price. Would Apple really go head-to-head with the other seven-inch competitors by charging less or the same amount of dough? The answer was no. Apple's iPad Mini, the company's CMO announced, would start at $329. 

For those looking to buy a small tablet, that presents a few problems. Should they go with the Google Nexus 7 or the Amazon Kindle Fire HD, both of which start at $199. Sure, their screens are smaller than the iPad Mini's 7.9-inch display, and they're thicker and heavier, but is that .9-inches. and two to three ounces worth $129? Apple certainly thinks so. 

When asked by Reuters if the iPad Mini's price would "make it too expensive for some cost-conscious shoppers," Schiller said what you'd expect him to say: No. 

"The iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices," Schiller said.

"And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that," Schiller said.

Apple had no real threats with its 9.7-inch iPad, but the smaller Mini faces stiff competition from Google's Nexus 7 which has a better display (1,280x800 pixels, 216ppi), and Amazon, which has the Kindle Fire HD sporting a better display (7-inch, 1,280x800 pixels, 216ppi), faster processor, and better battery life (10 hrs, 37 mins). 

Looks like we finally have real tablet war. 

[via Reuters]

Tags: apple, ipad-mini, ipad
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