Barack Obama and His Team Literally Bought the Word "Literally" on Twitter

Barack Obama and His Team Literally Bought the Word "Literally" on Twitter

If you caught Joe Biden's Democratic National Convention speech on Thursday, you may have caught the Vice President saying "literally" quite a few times. According to The Washington Post, Biden used the word nine times during his 40 minutes at the podium. Soon after, the hashtag #literally became a trending topic on Twitter.

Not one to pass up a good opportunity, Barack Obama and his team decided to buy an ad on the search term "literally," so when people looked up tweets involving the Vice President or the word, a promotional tweet from @BarackObama would be the first thing you saw. Given the importance of social media these days, was this a smart move by Obama's campaign?  

[via Yahoo!]

Tags: barack-obama, twitter
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