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1
The 100 Greatest Internet Memes of All Time

15. Bros Icing Bros

Year: 2010
This drinking prank was supposedly started by a group of South Carolina college kids before spreading via web in 2010. While people have speculated that Smirnoff initiated the game as a marketing campaign, the company denies involvement. Notable victims have included wrestler Ric Flair, rapper Coolio and actor Dustin Diamond.

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