In a big change for Dell and the larger PC landscape, the venerable computer manufacturer says it will transition away from its role as primarily a maker of consumer PCs. Indeed, the president of the company's enterprise division says Dell has already changed the way it thinks about itself.
"We're no longer a PC company, we're an IT company," Brad Anderson said at a conference today according to PC Pro. "It's no longer about shiny boxes, it's about IT solutions."
Dell grew to become a powerful force in the PC industry in the '90s and early 2000s by making low cost, unfussy computers that customers could pre-configure by going on the company's website.
As consumer PC sales have shrunken however, the company has become increasingly focused on catering to business customersâ€” an arena that brought in 50 percent of the company's operating income last quarter. Overall, Dell's profits fell 18 percent in the last quarter of 2011.
Last year, HP considered selling off its PC business entirely before ultimately deciding to stick things out.
[via The Verge]