Levi's Using Instagram to Find New Models

Instagram, the San Francisco-based photo-sharing service that was crowned Apple's 2011 App of the Year, is a great place to see gorgeous photos of gorgeous people. Realizing that, Levi's, the legendary San Francisco-based denim company, is looking to capitalize on the app's popularity by using the platform to find new faces for its brand.

If you want to hop in the running (or nominate someone), all you need to do is tag your photos with #IAMLEVIS. 

Good luck. 

[Levi's via OM]