Upper Deck Debuts Digital Trading Cards

Upper Deck Debuts Digital Trading Cards

Remember trading cards? You know, the little collectible cards with athletes and stats on them? Anyone? Beuller?

Well, Upper Deck, leading purveyor of the cards since 1988, is hoping to give the lagging American pastime a second life with its new "Evolution" series. The new cards feature little LCD screens that play a 60 second highlight reel of the featured athlete. With an outlet for recharging and a fold out cover, the new cards look more like a deck in themselves than the stackable sheets of yore.

CEO Richard McWilliams explains the new series like this:

“From the onset, it was important to us that this new insert was a trading card first, otherwise it would just be a video player. The cards are built like our premium booklet trading cards with a video monitor built into the card. The beauty behind these cards is that they are self-contained. You don’t need any other gadgets or a computer to play them. You simply open the cover and press play."

Enough to pry your little brother from his new Nintendo 3DS? Yeah, we didn't think so either. Maybe they could slap Angry Birds on it.

[CrunchGear]

 

 


Tags: upper-deck, trading-cards, sports, lcd

2 Comments | Add a comment

  • [icon]

    danton d. April 11th, 2011 at 03:39 AM

    Put QR Codes on Trading Cards that link to a youtube clip of that athelete. THERE I JUST MADE A DIGITAL E CARD THAT DOESN'T LOOK DUMB OR BULKY. Pay me Upper Deck, I just made your card better designed and incredibly more practical.

  • [icon]

    John Sharpe March 14th, 2012 at 05:41 AM

    Well... what about making it completely digital? No physical cards. We see it with books, movies and music. Why not of trading cards? You can have it all online. Collection. Auction. Shop. Increased value of card. Embedded video, photos, music, commentary. And more... THERE I JUST SAVED A FEW TREES AND CREATED A DIGITAL TRADING CARD TREND... Check out Urban Rivals, Stampii and mytcg Technologies

Show Next 10 Comments

Add your comment: Login:
Logout

NAME

EMAIL Will not be displayed publicly

WEBSITE Optional

Post to Facebook Post to Twitter Post to Google