Swatch

Swatch

Swatch is a brand name for a line of wrist watches from the Swatch Group, a Swiss conglomerate with vertical control of the production of Swiss watches and related products. In 1984, Swatch was conceived and it was introduced to the market in Switzerland in March 1985.

Latest Swatch Stories

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Thinnest Watch Weighs Less Than Five Pennies

Thinnest Watch Weighs Less Than Five Pennies

Innovative project on Kickstarter.

Swatch Reveals Night Glows Watch Collection in New Gold and Rose Gold Colorways

Swatch Reveals Night Glows Watch Collection in New Gold and Rose Gold Colorways

Timeless colors priced to meet your budget.

Swatch Dresses Up New “Gent Collection” Watches In Three Popular Fabric Patterns

Swatch Dresses Up New “Gent Collection” Watches In Three Popular Fabric Patterns

Textile prints you've all become familiar with.

Swatch Gets Wild For These Action Sports-Inspired Watches

Swatch Gets Wild For These Action Sports-Inspired Watches

Extreeeme!

Swatch Collaborates With Italian Artist Lorenzo Petrantoni On 5 New Watch Designs

Swatch Collaborates With Italian Artist Lorenzo Petrantoni On 5 New Watch Designs

Dress your wrist up in these dope timepieces.

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