Carl Jones and T.J. Walker initially wanted to create "clothing without prejudice" to boost social awareness when the duo spawned Cross Colours in the early '90s. At a time when teenage runaways, AIDS, and racial discrimination was clearly evident, the South Central based brand become the beacon of aspiration. Arsenio Hall, Kriss Kross and even the characters on A Different World rocked and supported the brand to "educate and elevate."