In 1980, Shawn Stüssy and Frank Sinatra Jr. started the now-iconic clothing brand. It totally blew up in the '90s, but the '80s saw its full transition from small California surf brand to downtown New York lifestyle collection. After opening up its SoHo store in 1988 thanks to a partnership with future Supreme founder James Jebbia, the brand went from cool guy secret to global phenomenon, and it's still a hugely relevant label today. From the high-fashion logo flip to dope collaborations, Stüssy is definitely here to stay. Also, that pointy "S" thing everyone drew in elementary school? Yeah, you can trace that back to Stüssy too.