Before Jordache came along, the only jeansmakers were brands like Levi's, Wrangler, and Lee. Jordache paved the way for later designer jeans brands like Calvin Klein, and pioneered racy ads to differentiate its products from its workwear-themed competitors. The resulting demand successfully made Jordache jeans a covetable fashion item. Another thing that made Jordache great? Designers like Tommy Hilfiger cut their teeth working for the brand.