10. X-Large
Although all but ghost outside of a modicum of international licensees, X-Large's dynasty still inspires and influences the new streetwear generations. It all started in 1991 in L.A.'s Los Feliz district, where two RISD grads, Eli Bonerz and Adam Silverman, planted a brick-and-mortar hub at the crossroads of skateboarding, hip-hop, and rave. The in-house X-Large brand was stocked alongside workwear's usual suspects (Ben Davis, Carhartt, etc.), which so happened to be the popular style of the time for the Angeleno cool crowd. Of course Los Angeles culture is inextricable from Hollywood culture, and X-Large didn't shy away from the young celebrity factor, with Mike D injecting seed money into the company, a resulting cross-brand relationship with his rap group Beastie Boys, video production by an unknown director at the time named Spike Jonze, and a women's counterpart line (X-Girl) watched over by Sofia Coppola and Kim Gordon of Sonic Youth. You'd be happy to know that the original X-Large store still stands on Vermont Street, selling the ever-present OG logo tees and hosting local art exhibitions, just as it provided a roof for the nascent L.A. street scene decades ago.