46. Us Versus Them
I've always said that if Us Versus Them were based in a major city, they'd gain a lot more traction. But I was wrong. Even being anchored in the sleepy California town of Temecula hasn't held back this label from emerging as the next generation of young streetwear. Or maybe that unlikely-winner perception has stirred Versus' cult following? Driven by Graham Nystrom's hand-drawn illustrations, close ties with the local graffiti and skate community, and their relentless underdog spirit, Versus is perfectly content with the rest of the industry taking the city. They'll just own everything in between.