What streetwear aficionados tend to forget is that sneakers play as much a role in the culture as skateboarding or hip-hop. In fact, Dunk collectors (looking to lock up their kicks with an equally limited T-shirt and cap) largely incensed the third wave of streetwear that transpired in the latter half of the 2000s; and Undefeated was right there leading the charge. So when Eddie Cruz and co. segued into building out a proper UNDFTD clothing brand, following themes tied to sports nostalgia, it only made sense to kit out the rest of the sneakerhead from the ankles up.