26. Situationormal
Greg "Bumpy" Johnsen, now more formally acquainted with Hall of Fame and Gourmet, concocted Situationormal in 1998 as an American-minded streetwear label with a zealous Japanese audience. As an integral part of the once-illustrious Retail Mafia (alongside SSUR, Alife, aNYthing, and J-Money, amongst other New York players), Situationormal rose in the ranks of premium Streetwear by way of home-run t-shirt parodies and limited quantities. Although extinct, the Situationormal boutique in downtown Los Angeles was far ahead of its time, a metaphor for the brand's creative weight that it lent to the streetwear community at large.