38. Black Scale
HUF alums Mega and Alfred run Black Scale, a darker turn for streetwear that flirts with themes from the occult to the illuminati. No loud colors or cartoons here, just the ominous undertones of esoteric religious imagery and geometric symbolism, a response that has garnered an entirely new set of streetwear fans unsatisfied with the bright and bubbly. Aside from wholesale, Black Scale has also taken the retail path, their stores providing a ritual space for their own cult following.