Guess is teaming up with art collective FriendsWithYou for a new collection that launches alongside a campaign starring reggaeton superstar J Balvin.
The collection features colorful designs that aim to bring joy and spread positivity, lining up perfectly with Balvin’s distinctively colorful fashion sense. This is the latest collaboration between Guess and FriendsWithYou, which was founded by Samuel Borkson and Arturo Sandoval III with the intention of sparking happiness. The campaign is available to check out now with the trailer below, while the capsule will launch on April 15 at select Guess locations and globally online.
“GUESS has joined forces with FriendsWithYou to spark a movement—an opportunity to shape our world to be a happy place, a place where everything is Friends-With-You,” said FriendsWithYou founders, Samuel Borkson and Arturo Sandoval III. “We believe that together we can create a peaceful and joyful world by celebrating our diversities and commonalities.”
The collection is comprised of various colorful pieces for both men and women, with plenty of embroidery and vibrant designs. “At GUESS, we’re always looking to inspire our customers,” said Brand Partnerships Director, Nicolai Marciano. “We want our clothes to provoke a sense of celebration. We aim to get people excited not just about the product, but about their own creative expression and the fresh new perspectives of artists worldwide. This collection is a celebration of FriendsWithYou and the art they bring to the world.”
