In the ever-volatile skateboarding industry, brands come and go, then come back again, only to go out once more, and eventually make room for the next person who is really in tune with what skateboarding is today. While no two brands can really be compared, the true signifier of their importance in skateboarding is how they can make a difference in the culture and bring something new to the table that hasn’t been done before. Every single brand on this list has been a part of something unique that has made us pay attention to them above all the others out there doing it in this saturated market.

From brands with an established legacy to the new players that deserve recognition for what they’re doing for skateboarding, these are the labels reaching an ever-growing audience as skateboarding becomes bigger than it’s ever been before. Get familiar with these names, as you’ll be hearing them more and more.