Soulland Champions Juxtaposing Themes for SS18's 'Sunny Nightmares'

Soulland focuses on juxtaposing themes for SS18.

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All Images via Soulland

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Soulland presents ‘Sunny Nightmares’ for SS18,  inspired by the duality of psychosis and the steps leading from normality to insanity.

A dreamy universe theme creates a bold backdrop for the collection, with hope and sorrow being highlighted through imagery that references the fictitious Parisian ‘University of Sorrow’.

Further references within the collection include historical events and myths, from David vs Goliath to the beer-fueled pirates of the past.

Strong prints and slogans remain a strong staple of Soulland for SS18, with 70s nostalgia shining through fonts, colours, and fabrication.

View Soulland’s SS18 offering below, and shop the collection now via Soulland

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