After previously being teased by Jerry Lorenzo at Paris Fashion Week this past January, Fear of God has officially unveiled its new diffusion line entitled Essentials with a 27-shot lookbook.Â
Essentials' primary goal is to offer a more affordable lineup of products to younger fans, while staying true to the DNA that has turned Fear of God into one of the most popular brands blending streetwear and high fashion on the market today. A full range including T-shirts, hoodies, sweatpants, shorts, denim jackets, pants, footwear, and various accessories will all be up for grabs. The color palette is kept simple enough and includes black, white, and grey selections. Branding is kept to a minium with garments like hoodies and shorts emblazoned with basic "ESSENTIALS" text in a contrasting color.Â
Lorenzo's Fear of God has previously released a diffusion label through PacSun called F.O.G. that also provided consumers with his aesthetic at a more attainable price point. Essentials will be the first time Lorenzo is doing this independently.
An official release date and stockists will be announced in the coming weeks. In the mean time, check out the entire Essentials lookbook, shot by Shaniqwa Jarvis, below.
