Champion and BEAMS Launch SS18 Collaboration

Champion and BEAMS launch exclusive collaboration for SS18.

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Publicist

All Images via Champion

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Champion unveils their latest product collaboration with BEAMS for a Spring 18 capsule collection. 

Launching exclusively at Champion's Brewer Street store, the collaboration unites the iconic sportswear identity of Champion with BEAMS' strong Japanese heritage. 

The theme of travel sits central to the premise of the collection, combining simplicity and street style silhouettes to create a versatile collection that is packable and adaptable. 

Champion's signature styles have been reworked with woven fabrics, with detailing like extra pockets to provide extra functionality. Logos have been reworked, and graphics focus on the signage typical to travel.

Chris Haggarty, Managing Director of Champion Products Europe Limited says: “It’s a collection we are very proud of. It perfectly showcases Champion’s rich sporting heritage and BEAMS’ strong Japanese apparel identity to update iconic pieces of men’s and women’s apparel. It is a collection inspired by our joint passion for designing modern classics – discerning pieces that modern urban nomads desire when they are on the move.”

Shop the full collection exclusively at Champion's Brewer Street Store from January 26th. 

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