British streetwear brand AVALE launched their newest collection today - 'Cold City' - showcasing bold graphics and quality design.
The brainchild of Aaron Vale, AVALE was founded in 2013 with a sole focus on cut & sew products. Over time the brand has evolved to better utilise both Aaron's technical ability and a focus on essential design.
Cold City takes inspiration of the bold graphics native to Japanese streetwear, using these design elements in a way that provides commentary on the lack of opportunities in Luton.
These foundations represent the conflicts many of us face - choose a 9-5, pursuing entrepreneurship, or giving up. The 13-piece collection offers a range of British-made products decorated with bold graphics that serve as wardrobe essentials.
View the lookbook below and shop the full collection now via AVALE. Stay up to date with the brand via their Instagram.