International superstar J Balvin wanted to make his first time hitting up ComplexCon extra special. Not only did he serve as part of the two-day event’s host committee, but Balvin also lived up to the title of his smash hit “Mi Gente” by putting together a special booth that was all about his people.

In collaboration with Buchanan’s Whisky, J Balvin curated a collection of pieces from emerging Latin designers at his “Balvin Airlines” booth. Set up like an actual airport terminal, it features staff dressed up like flight attendants and pilots, a mini conveyor belt, and check-in counters where merchandise from MCM, Kappa, Ron English and more are available for purchase.  

Complex News’ Natasha Martinez caught up with the reggaeton singer on the ComplexCon Marketplace floor to get his insight on the inspiration behind the one-of-a-kind booth. “This booth basically I’m not just focusing on the Latino [community], I’m focused on the global movement that we’re making,” he explained. “We’re making something real cool for the culture.”  

If you’re in the Long Beach area today, be sure to check out the booth B1 for yourself on day two of ComplexCon. To hear more on Balvin’s creative process and thoughts on Latin music’s global appeal and dominance check out our full interview above.