Football might finally be having the same impact on street culture in the UK that basketball has always had in the United States. Your favourite football boots are becoming limited edition sneakers, grime artists are demonstrating their love of the game like never before and the world's best players are unashamed hypebeasts.

We're seeing the rise of a new generation of footballers who are viewed as cultural icons, not just sporting ones. Head of that class is Paul Pogba, who's a shining example of confidence and creativity in releasing Season II of his capsule collection with adidas Football.

Season Two of the adidas Football x Paul Pogba collection channels channels Pogba’s famous style – both on and off the pitch – using earthy tones to represent his African roots and the inclusion of a classic desert camouflage pattern.

We linked up with Bruno Marrant (senior product manager) and Nathan Thompson (senior footwear designer) of adidas Football to break down the new collection, Pogba's creativity and football's impact on fashion.