As you can see from its latest webstore additions, Top Dawg Entertainment has evolved from a record label to a full-fledged brand.

On Monday, TDE rolled out a new range of athletic-inspired clothing and accessories called New Classic. The offering is kept pretty clean with solid black, gray, and maroon colorways with subtle TDE branding throughout. It provides a nice balance to its bolder, graphic-heavy artist merch we’ve seen in the past.

Kendrick Lamar has already rocked some of the pieces during an appearance at his Damn merch pop-up event.

 

Kendrick at #thedamnpopup Chicago 7/27

A post shared by TXDXE - Top Dawg Ent. (@txdxe) on Jul 27, 2017 at 3:33pm PDT

The New Classic capsule consists of sweatpants, drawstring shorts, pullover hoodies, short-sleeve tees, and embroidered strap back hats. It also offers a black-and-white mesh hockey jersey with "TDE" and "Los Angeles, California" on the front and red accents on the sleeve. You can check out the full New Classic lookbook in the images below. Items, which range from $35 to $110, can be purchased now on TDE’s website.  

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Image via TDE
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Image via TDE
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Image via Publicist
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Image via TDE
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Image via TDE
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Image via TDE
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Image via TDE
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Image via TDE