Raf Simmons brings his bold approach to fashion to the iconic styling of Fred Perry, merging European modernism and the energy of British youth culture.

The mutual respect between Raf and Fred Perry results in a distinctly modern collaboration each season, bringing a breath of new energy to the heritage-strong brand.

Vibrant colours from bronze and brass through to green feature across the collection, bringing new blocked details to Fred Perry icons like the Polo shirt. Contrast colour collars, chunky rib hems, and vertical stripes deliver gentle reworkings of staple silhouettes.

The collection has an informed, uniform feel that reflects the energy of both Raf and Fred Perry without diverting from the core of the brand.

Shop the full collection online

 

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