Cheap Monday looks to the city of Detroit as the point of inspiration for their Fall/Winter 2017 collection.
Looking to reflect on the changing climate of the fashion industry, the brand looked to Detroit's reboot, taking design notes from the thriving music sign, and successful local businesses.
Cheap Monday uses the changing environment of Detroit and the fashion industry to provide three ways of looking at life: cynicism, optimism, and the gap between social media and life without a filter.
The main palette of the collection consists of black, grey, white, and khakis, powerfully completed by explosion neons to reflect the theme of change. This seasonal range includes extra-large skull motifs, graffiti-style graphics, and a range of cuts and details across all apparel.
The brand's Fall/Winter 2017 collection uses organic cotton and is available online here.