After four months of renovations, adidas reopened its flagship location in Toronto last weekend with a blowout block party that included DJs, food trucks and a surprise performance by Partynextdoor. The Toronto flagship represents the first "Neighbourhood Concept" store in Canada, a model that has homes in cities from Berlin to Bangalore.
The aim of the Neighborhood Concept is to connect the global brand with local communities, with local artists and creatives contributing to each location. For the Toronto chapter, adidas worked with designers Sean Brown, Amrit Kumar and Mriga Kapadiya of NORBLACK/NORWHITE and artist Mango Peeler on custom tees that were available as an exclusive gift with purchase during the opening weekend. They also commissioned Toronto-based illustrator, Gyimah Gariba to create some special art installations for the new store.