Last year, Justin Bieber embarked on his incredibly popular Purpose Tour where he performed to sold-out crowds all over the world. Along with obvious box office success, you should already know that the tour also produced some of the freshest merch on the market. With Kanye West, Drake, and The Weeknd all dropping some serious heat to coincide with their worldwide concert stops, staying ahead of the pack was no easy feat for Bugatti Biebs.
The Canadian superstar's merch success was far from random, and stems from his enlisting of design boss, Jerry Lorenzo. The Fear of God mastermind put in some dope work and whipped up an awesome array of slick looks including branded t-shirts and monochromatic hoodies. Now, to celebrate Justin's first-ever North American stadium tour, Lorenzo and company have produced more pieces and they're looking like an instacop.
You can check out some select pieces below, and be sure to sign up for early access here. The Stadium Tour merch boasts a more retro style, and comes armed with splashes of bold colours. Justin Bieber's North American tour begins August 5 at the Rose Bowl in Pasadena, CA and concludes on September 5 in Toronto, Ontario.
