Today, Topman launches their 2016 Holiday campaign with images and video shot by famed post-Soviet streetwear designer Gosha Rubchinskiy.

The video follow's Gosha's industrial aesthetic as a streamline of male models exhibit a grungy, disheveled look in new coats, jackets, and shirts complete with a crunching, almost factory-like soundtrack.

The 31-year-old Russian designer who owns his own label has made a massive name for himself in menswear. The designer's Spring 2017 show was basically a scene of A-list attendees from Fear of God designer Jerry Lorenzo to Rihanna’s stylist Mel Ottenberg, 424’s Guillermo Andrade, and photographer Juergen Teller who watched as Gosha debuted co-branded items with five Italian brands plus a Levi's collaboration. Celebrities like Kylie Jenner have already got on board and co-signed the designer.

His latest collection available for purchase at Dover Street Market sold through its entire stock in two days while Comme des Garcons (which also owns Dover Street Market) said the brand's sales have grown 350% in the last year.

It seems pretty safe to say having Gosha direct and photograph the new Topman campaign was a solid move. Watch the video above and check out more photos shot by Gosha below.

This is Gosha Rubchinskiy's campaign for Topman.
Image via Topman
This is Gosha Rubchinskiy's campaign for Topman.
Image via Topman
This is Gosha Rubchinskiy's campaign for Topman.
Image via Topman
This is Gosha Rubchinskiy's campaign for Topman.
Image via Topman
This is Gosha Rubchinskiy's campaign for Topman.
Image via Topman
This is Gosha Rubchinskiy's campaign for Topman.
Image via Topman
This is Gosha Rubchinskiy's campaign for Topman.
Image via Topman