For this season's campaign, G-Star are showing what's under the surface of their legendary RAW range. The campaign focuses on the people that make the brand, their craft and the spaces they occupy. Speaking about the definition of RAW, G-Star's new co-owner and Head of Imagination, Pharrell Williams, said that "RAW is not a noun, RAW is a verb." One way the campaign shows the team behind it is through the RAW Family Portrait. Through the portrait, G-Star show the ethos at the heart of the brand, their belief in equality and team effort.
