Introducing Alpha Shadows, Your New Favourite Store

We sat down with Tom, the founder and owner of Alpha Shadows, to talk about his obsession with Japanese fashion and the first year of the store.

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Image via Alex Reyto

tom alpha shadows

London is rightly known for having some of the best stores in the world. Despite being one of the younger and maybe less well known stores the capital has to offer, Alpha Shadows is also one London's most interesting. The store is hidden away on the first floor of Peckham’s Bussey Building and, if you don’t know it’s there, it can be pretty hard to find. Follow the signs and climb the stairs, though, and you’ll find an oasis of niche Japanese brands that you almost definitely won’t see anywhere else outside of Japan. Unless your planning on jumping on a flight to Tokyo any time soon, Alpha Shadows is the only place you'll be able to find most of these brands.

We sat down with Tom, the founder and owner of Alpha Shadows, to talk about his obsession with Japanese fashion and the first year of the store. 

Photography by Alex Reyto.

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alpha shadows
alpha shadows

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