Pokémon Go has officially enveloped all of our lives, and the fashion industry has not remained clean. When the smartphone sensation was first released, retailers rushed for ways to cash in on the trend and Photoshopped fashion ads with Pokémon ads suddenly regained relevancy. However, those ads were just fiction. Oki-Ni is (probably) the first retailer to take the full plunge and release a Pokémon Go-inspired editorial.
The editorial dresses Manga-style characters in fall/winter 2016 designs from labels like Thom Browne, Gosha Rubchinskiy, Neil Barrett, Raf Simons, and Rick Owens—five of Oki-Ni's most sought-after labels, according to its press release. And the characters aren't just good to look at. If you want to copy one of their outfits—the Pokémon Go trainer is a style icon, after all—the character's looks will be available on Oki-Ni. In fact, the editorial is completely shoppable and linked out because if you're really trying to be the very best like no one ever was, you have to dress like it, too.
The retailer worked with Indonesian artist Angela Olivia to bring this concept to life. You can see all of the illustrations below and shop the editorial here.
