There's no doubt that Russian designer Gosha Rubchinskiy has gained a serious following since he launched his namesake brand. But, back in his home country, he has become so popular that teenagers have started writing songs about him, and we aren't talking about a casual name drop, these are actually tracks dedicated solely to the designer.
One of the young hypebeasts who wrote a Gosha song is Ivan Driyomin. The 18-year-old rapper, who also goes by the name of FACE, released a tune called “Гоша Рубчинский” (Rubchinskiy's name in Cyrillic).
According to Highsnobiety, the song, which we can't actually understand a word of, references the brand's popular designs like its Chinese and Russian flags and its inspirations like Tommy Hilfiger. In one of the lyrics he boldly and hilariously refers to the designer as his best friend, saying, "Look at me / The most fashionable trend / Gosha Rubchinskiy / This is my best friend." The video, which features a crew of teens sporting a bunch of Rubchinskiy's gear and drinking cheap beer, has been viewed almost 200,000 times. Some people have even made their own parodies.
Check out the video above, the song is actually kind of catchy.