UPDATE (3/31/16): Beyoncé is on the cover of the upcoming issues of both Elle US and Elle UK wearing the new collection. According to the women's magazine, the singer talks about the new fashion line, amongst other things, in the piece. We'll update when the story goes live.
See the original post below.
Beyoncé!
King Bey finally debuted her first fashion line this morning. The athletic brand is called Ivy Park and was inspired by the park where her dad used to take her as a kid and, as she said in the promo video, has become an integral part of her life and career. Ivy Park is a joint venture with Topshop owner Sir Phillip Green.
News of Beyoncé's new project was first announced back in October 2014.
"I have always loved Topshop for their fashion credentials and forward thinking," Beyoncé said when the then unnamed fashion line was first revealed.
Ivy Park plays on the athleisure trend and looks to include every workout gear your girl will ever want. It'll be available at Nordstrom, Topshop, Selfridges, JD Sports, Net-a-Porter and select retailers worldwide beginning April 14. Head to ivypark.com for a full list of stockists.
