Fitbit has tapped the duo behind Public School to elevate the design of its fitness trackers. Since hitting the market, the wristband health devices definitely haven't been known for enhancing style, but if anyone can change that it's Dao-Yi Chow and Maxwell Osborne.
The coveted New York brand will be upgrading the Fitbit Alta, a slim cuff with interchangeable wristbands that the company recently introduced. The first Public School design will be debuted during its Fall/Winter 2016 show this weekend at New York Fashion Week. According to Fitbit, we can expect high-end bracelets that reflect the brand's urban sensibilities and edgy aesthetic with custom hardware and fine metals, as well as more laid-back printed sports bands that feature inspirational and bold graphics in Public School's traditionally dark palette.
You can get your hands on the Fitbit and Public School collaboration later this year.