After releasing an impressive Fall/Winter 2015 collection, MadeMe is back with its biggest collection to date.
Designer Erin Magee, who also holds a position at Supreme as Director of Development and Production, has always tried to keep the brand as tight as she could but, she says, now felt like the right time to expand. "I have some really good stores that I'm in now and I've been getting good reactions to things," she explains to Complex. "So I said, 'Why not try to do it a lot bigger?'"
The Spring/Summer 2016 collection, inspired by punk (a signature of Magee's), consists of 11 pieces, including a checkered fur coat, a satin jacket, a mohair sweater with ultra long sleeves, a bondage jumpsuit, and crop tops. It also uses plenty of light colors—hence the name "pastel punk rock."
"It's kind of a departure from my fall line, which is kind of punk-inspired, but it's kind of different. [That was] more Sex Pistols, a lot of plaid, a little heavier," she says. "This one feels a little bit lighter, uses lighter colors, and it's got a little bit of a glam rock vibe to it, too."
Over the years, few women's streetwear brands have managed to stay relevant. But not MadeMe. In addition to its own collections, MadeMe has also collaborated with Stüssy, Schott, Vans, and in the coming months will release sneakers with Underground, lingerie with Me+You, and a zine with Canadian photographer Petra Collins. When asked about what's contributed to her success, Magee emphasizes the importance of staying true to MadeMe—but also evolving.
"I think it's important that MadeMe is recognizable," she says. "I feel like everybody wants that in a brand. I can look at something and tell very quickly that that's Gucci or Louis Vuitton. I think what makes certain brands survive over long periods of time is keeping that same kind of feeling that people can recognize, but changing it enough to give people something new and interesting to look at."
The Spring/Summer 2016 collection is available online now. Get your girl something good for Valentine's Day.