Merry Yeezmas everyone. It's the big day we've all been waiting for. Now, I don't know about you, but my family doesn't wait for Christmas to celebrate something. We start on Christmas Eve with a nice meal and gift exchange among a few close friends. It seems that Kanye and co. tend to adhere to the same tradition. Last night, cool kids, models, celebrities, musicians, girls with shaved heads, and Kourtney Kardashian went down to SoHo on Yeezmas Eve to celebrate the launch of Kanye's Yeezy Season 2 zine—which apparently some people couldn't figure out how to pronounce the first time around. 

It had all the vibes of a classic art gallery party—it was in a very desolate warehouse with minimal lighting, very large photos (by photographer Jackie Nickerson) containing nudity were displayed on the walls, and there was loud techno music provided by Virgil Abloh and Heron Preston. Classic art party vibes. The attendees were a solid mix of friends, family, hypebeasts following Kanye's every move, and assorted press members trying to get a piece of the action. Everyon from A$AP Rocky to Kim and A-Trak were in attendance to show Kanye some love. Take a look at some of the photos from the event courtesy of our woman on the scene, Andi Elloway