H&M Is Catching Heat for This Scarf That Resembles a Jewish Prayer Shawl

H&M is facing backlash after releasing a scarf that resembles a Jewish praying shawl.

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Complex Original

Image via Complex Original

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UPDATE [January 8, 2016]: WWD reports that H&M has since pulled the scarf from stores in Israel after the response and issued an official apology you can read below. 

It’s no secret that H&M has had its fair share of controversies. Remember when it received backlash for selling a headdress in its Canadian stores? Or how about that time it had to pull a graphic tank after complaints of it being anti-Semitic? Well, it looks like the fast-fashion retailer is catching heat once again—this time for hawking a women’s striped scarf that resembles a Jewish prayer shawl.

Listed on H&M’s website for $17.99, the accessory has angered a good amount of people who think it looks too much like a Tallit. Compare the two images above and below: Both feature the same color scheme, cream fabric with black stripes, as well as knotted fringe.

Of course, people quickly called out the design on Twitter:

Dear @HM,

No, no, no, no and NO.

PS: NO!https://t.co/h7C1QyQSLr pic.twitter.com/PU7ZeZzenD

— Eli Langer (@EliLanger) January 6, 2016

Dear Fashion: Please step off other ppl's ritual items (or symbols of liberation, really.)https://t.co/NGZ6jYqp48 pic.twitter.com/bXIQuX1JRx

— Rabbi Danya Ruttenberg (@TheRaDR) January 6, 2016

@TheRaDR Wow. I'm not easily offended, but that is one offensive scarf.

— Jason Rosenbaum (@WhyAmINotAsleep) January 6, 2016

Yo @hm this is exceedingly uncool. https://t.co/CjkTKMGuuj

— sara waxelbaum ☠️ sara taylor woods (@sarataylorwoods) January 6, 2016

H&M has since apologized for the design: "We are truly sorry if we have offended anyone with this piece," an H&M spokesperson told Seventeen in a statement. "Everyone is welcome at H&M and we never take a religious or political stand. Stripes is one of the trends for this season and something we were inspired by. Our intention was never to upset anyone."

 

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