If you didn't know, Maxim is still chugging along, attempting to turn its fortunes around by shifting away from its over-sexed lad rag reputation with more toned down and tasteful coverage of everything from style to sports, even making Idris Elba the first man to ever cover the magazine. It's seemingly done a good job thus far, but editor-in-chief Kate Lanphear, former T magazine editor who had just joined Maxim late last year to spear its turnaround, was just let go. Her replacement? Former GQ Style Guy and overall legend Glenn O'Brien.
While his title is technically "editor-at-large," he will apparently be the acting EIC of sorts and aims to bring some in-depth features and fashion coverage to the magazine. Glenn said in a statement, "I sense that there is a huge void in men’s magazines today, with no title serving intelligent, sophisticated and ambitious men. Maxim will provide an inspiring and exciting forum for them." Obviously, Glenn is best known for his long tenure as The Style Guy at GQ, which he spoke to us about in August after his somewhat unceremonious departure. Now, he has his own talk show on the new fashion TV network Made2Measure on top of his new gig at Maxim. What a time to be GOB. It'll be interesting to see how Glenn's signature touch and taste come through. Hopefully he can turn Maxim into a magazine we're proud to subscribe to as oppose to just a impulse cop at the airport. Godspeed, homie.
