Meme Halloween Costumes Will Make This Company $15 Million

Is your costume black and blue or white and gold?

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Complex Original

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Yandy, an online retailer specializing in lingerie and adult costumes, is slated to bring in $15 million this season with their Halloween costumes inspired by viral memes, according to Time

The optical illusion dress and the subway pizza rat were among some of the viral sensations Yandy translated into racy ensembles. They even have a “sexy” Donald Trump outfit.

The e-commerce site's yearly revenue averages $50 million, 30 percent of which comes in during October. Because of the meme costumes’ topical nature and share-ability, they’re expecting a spike in sales this year. 

Shout-out to trendy companies who jump on Internet fads to masquerade their marketing campaigns.

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