Olivier Rousteing, Kendall Jenner, and Jourdan Dunn set the Internet on fire yesterday when they announced during the Billboard Music Awards that a collaboration between Balmain and H&M is on the way. The only information shared was that Dunn and Jenner were both wearing pieces from the collab on the red carpet. H&M just dropped an official image of the trio today, along with more details about collection.
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The latest in a series of fashion collaborations (Lanvin, Margiela, etc.), #HMBalmaination is being framed as not only a collection, but a movement that incorporates social media and "togetherness." In a statement, Rousteing said that talking to a generation is his "main purpose as a designer...H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fueled on a hashtag."
H&M Creative Designer Ann-Sofie Johansson says that Rousteing and Balmain bring a "mix of couture spirit and street wear attitude" to the table, and both parties are excited for the collection.
There are no pictures of the collaboration yet, but H&M has announced that the collection of men's and women's clothing and accessories will drop online and in 250 stores worldwide on Nov. 5, so mark your calendars now and keep it locked to Complex for more updates.
