H&M's newest designer collaboration was announced at the Billboard Music Awards last night, but you probably missed it because, like, ain't nobody watching that shit. As you can tell from the headline, it's Balmain, fine purveyors of high-end moto jeans worldwide. Anyhow, Balmain creative director Olivier Rousteing showed up with regular muses Jourdan Dunn and Kendall Jenner, who were wearing the first revealed pieces from the collection. It's just another feather in Balmain's cap as the brand has become known for its recent work with big name celebs and Rousteing's championing of social media.

Balmain, for all its pop culture currency, is actually pretty small in comparison to their famous French fashion house peers, but it's about to get into the doors of 250 H&M stores around the world. The collaboration is set to feature pieces for both men and women when it arrives in stores on November 5th. As interesting as this pairing may be, we're still more excited for the Lemaire x Uniqlo drop, but you can rest assured that there will be a ridiculous line of biddies waiting for this shit considering how the Wang x H&M collection sold out in meer minutes.