Social media has become an integral part of the fashion industry. Everyone from power players in the industry, like Balmain designer Olivier Rousteing, who said social media has helped his label reach the next level, to fashion bloggers, who were raking in a reported $50,00 annually back in 2012, have been affected by the new platforms. A new documentary, titled The Rising Power Of Social Media Influencers, dives into how much leverage social media has over the fashion industry.
The film features testimonials from those in the industry, including Wood Wood co-founder Karl Oscar Olsen; Rasmus Storm, owner of Copenhagen retailer Storm; and Colette public relations director Guillaume Salmon. The film dives into how social media gives brands a direct line to their customers, and how influencers, like Ian Connor, can change and elevate the perception of designers.
Add this to the wave of fashion documentaries either announced or released in recent weeks. The Raf Simons-starring Dior and I just hit theaters, while Pharrell's documentary on making denim out of plastic was released on the web. Upcoming documentaries include a revealing film about reclusive designer Martin Margiela and a movie about Iris Apfel, which includes a cameo from Kanye West.
You can watch the full mini-documentary above.
