The Supreme x Stone Island collaboration is receiving a lot of buzz this season—and for good reason, too. It’s a project that unites two major cult brands, and their respective philosophies, for a collection that is simultaneously street and technical. And with only one more day until its official release, we thought it’d be appropriate to share some background on the partnership—specifically the history of Stone Island.
From its origins and its specializations to its CEO and its celebrity fan base, we present everything you need to know about the Italian brand. If you’re looking to cop pieces from the collection tomorrow, this is a definite must-read. After all, an informed consumer is the best consumer.
Brand Origins
Who Is CEO/Creative Director Carlo Rivetti?
Stone Island's Expertise
Who Is Rocking the Brand?
And if you’re wondering how this 33-year-old brand has maintained its relevancy during the menswear surge, look no further than the slew of celebrities who’ve given it their co-signs. Whether it's Drake rocking a basic sweatshirt or Travi$ Scott donning a military-green joint or Frank Ocean wearing a camo parka, it’s clear Stone Island has become a staple brand among today’s most style-conscious stars.